About the Project
Designing a website to support a foundation working with stray dogs in Tbilisi;
Answers to questions related to providing assistance to these animals
The project is entirely charitable. It involved: Daniil - designer, Daria - copywriter
t's decided to conduct a test launch of the project to assess the audience's reaction and level of engagement. Our goal is to provide guidance to people willing to help stray animals.
MVP
Indicators
The data for September
Sessions
Device
Dekstop
Mobile
150
81,96%
18,04%
Inquiries
Conversion
0
0
The metrics showed us an uncorrelated number of sessions to inquiries and ultimately resulted in zero conversions.
The call to action we used disoriented the user and did not lead to any of the targeted actions. At the same time, the foundation has unmet needs in funding, temporary housing, and publicity. By changing the call to action, we increased conversion.
First screen
Redesign
Before
After
In the first version, user concentration was lost due to a large amount of text, namely the lack of a specific interaction scenario with the website.
Therefore, we grouped the cards by meaning and made them interactive. We reduced the number of colors used.
Therefore, we grouped the cards by meaning and made them interactive. We reduced the number of colors used.
The «How to Help» section
Before
After
We added instructions on the steps to take before adopting a pet.
Checklist
We made a more prominent block with answers to questions, expanded the area for a more detailed explanation of the issue.
The «Answers to Questions» section
Before
After
The data as of December 2023
Sessions
Device
Dekstop
Mobile
+10,04%
+4,94%
+1400%
Inquiries
Conversion
283
14
71,96%
28,04%
4,94%
We designed a website to help stray dogs, gathered answers to the most frequently asked questions.
The final iteration of the website allowed us to find homes for thirty-two dogs, collaborate with ten partners, and raise $8,300.
